Marketing forecast of our company Marketing forecast plays a prominent role in business strategy for generating revenue, it is predicts the value of sales over a period of time. It becomes the basis of marketing mix and sales planning. Sales or marketing forecasting is crucial in our company because without a proper sales forecast a company cannot program to attain the desired sales and marketing objectives. We use number of assumptions regarding customer and competitor behavior as well as the market environment, and therefore, its reliability depends upon a number of uncertain parameters. For the sales forecasting to be accurate, we consider all or some of the following factors • Business competence • Market position • Generic economic conditions, • Intra-company trends • Market demand • Promotion strategy used • Living standard of the people • Consumables price • Quality of service Competitor analysis The competitive analysis is very important in our company because it gives us a statement of the business strategy and how it relates to the competition. We decide to conduct competitive analysis in order to determine the strengths and weaknesses of the competitors within your market, strategies that will provide us with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle. As company we are using different methods conduct analysis about our competitor.
